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President Mark Anthony Germanos Examiner.com See our YouTube Channel See our LinkedIn page Sign up for our newsletter Follow our Wordpress blog Escape the Cubicle

Social media campaigns are a business tool

Remember when you first accessed the Internet? What a joy it was to pull up web pages for newspapers across the country, check the local weather, or read e-mail someone sent you 30 seconds ago. By now you've overcome the initial joy and decided to use the computer as a tool. You're now able to get the current weather for Denver in less than 30 seconds. That's not worth bragging about anymore.

You need to be on social media. Here's a case study showing how social media is necessary now more than ever.

Twitter Case Study: Peggy's Bookkeeping Service

Peggy the Bookkeeper runs her business under the name of Peggy’s Bookkeeping Service. She has a blog hosted at Posterous, one of the big names in blog hosting. She has a Twitter page and has established a link between the two. Peggy creates a blog entry with this info:

Subject: Helping a customer create a budget
Text: I am helping a new customer write his budget for next year. We looked at his income and expenses for the past two years and then made some honest projections on what he will be making and spending next year. I also explained how new tax laws will affect his finances.

This automatically creates a tweet. Twitter will show her tweet as:
Subject: Helping a customer create a budget
Text:http://post.ly/1txwT   (or whatever link is created)
Peggy blogs and tweets daily. Here are some sample tweets that establish Peggy’s expertise:

All have subject headings that will show up in searches and establish Peggy as an expert. All tweets have links that will take visitors to her web site. These headings help establish Peggy as an expert at creating budgets, commercial leases, trusts, 401(k) plans, and storing documents in electronic format. Folks who search based on any of these terms are more likely to find Peggy, her blogs, and her tweets (if she uses these services regularly), than they would be if she ignored the services.

Social media campaigns can work for you. Stop wasting $$ on newspaper, phone book and bulletin board ads. Invest in places where you can find people who need your services. Social media campaign case studies are available on request. Are you ready to be a successful case study too?

Call 530-677-8864 today for a $120 credit at Cameron Park Computer Services... you won't know how good we are until you try us (new customers only)!

We hope you've already experienced the initial joy of social networking. Use it as a tool. Let's suppose you could use a free tool that would get your message in front of 800 Million people. Would you ask someone to make it work for you? Let's suppose you could use a free service that helps you connect with other professionals. It is so popular that it gains one member per second. Would you enroll? Let's suppose you could make amateurish videos, post them online and receive tons of attention due to the place where you posted them. Would you ask someone to show you how to do this?

Of course you would. Your customers are on social media. Your competitors are on social media. You need to be on social media too. Social media is part of our arsenal.

Call 530-677-8864 today for a $120 credit at Cameron Park Computer Services... you won't know how good we are until you try us (new customers only)!